If you're as old a I am, you might remember Wacky Packages. Wacky Packages were produced by the O-Pee-Chee Candy Company in London, Ontario and were at the height of their popularity in the 1970's. Each pack contained a paper thin stick of rock hard chewing gum, and several stickers that spoofed popular products of the day. I had HUNDREDS of them (I wish I had kept more of the junk I had as a kid - it would be worth a fortune today) .
This one was my favourites. If you want to see more, check out Greg Grant's Wacky Packages web page at www.wackypackages.org/
Here you can find image of almost every sticker. There is even a section on "Gum" (apparently that's a collectable too??)
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